In 2001 Simon Pyke started his sound design & music company Freefarm which has since worked on a range of commercial projects including rebrands for SkyTv, MTV, and S4C television in Wales. Other notable work includes audio for the launch of the 2012 olymics logo and MTV music video awards. Recent personal projects include Advanced Beauty collaberative DVD project with Universal Everything and a large scale audio visual art exhibition "Matt Pyke & Friends" at La Gaite Lyrique in Paris.
Simon Pyke's involvement in music stretches back 15 years to his first releases as Freeform on some of the most innovative electronic music labels including Warp and Skam records. During this time he also performed extensively all over Europe, Japan and America including an audio visual performance in centre Pompidou, Paris.